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Web Drama Poster

Concept Planning & Art Direction

Category Film & Photography
Year 2025
Role Art Director, Designer
Tools Photoshop, Illustrator

Overview

Official poster photographer and art director for a Korean school web drama series. Responsible for producing promotional still photos used across YouTube thumbnails, marketing posters, and fan meeting materials.

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Process

The shoot was built around the cast. Rather than imposing a fixed concept, I started with a location scout guided by the three actresses' own sense of their characters — finding spaces that felt natural to them, where their dynamic could come through without being staged.

Shot entirely on outdoors, the sessions were structured to capture a sense of genuine intimacy between the three leads: candid angles, relaxed compositions, and moments that felt more lived-in than posed.

Outcome

The images were delivered as promotional stills for YouTube channel thumbnails and official drama posters. The same set was later repurposed for a fan meeting, extending the visual identity of the project beyond its original release.